The page “What should you know about a company?” gives you a list of topic you should research before you write a cover letter
1. The company
• Size of organization (comparison to other
companies in industry)
• Number of years in business; history of organization
• Geographical locations, corporate headquarters
• Products and services, clientele
• Background of top management
• Values, company culture
• Organizational structure, climate
• Current financial condition
• Annual sales growth for past five years
• Competition
• Reputation
• Future outlook
• News stories about company; any new
developments, trends